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TMCNet:  Anthem Blue Cross Rolls Out 'LiveHealth Online Service'

[December 28, 2012]

Anthem Blue Cross Rolls Out 'LiveHealth Online Service'

Dec 28, 2012 (Close-Up Media via COMTEX) -- Anthem Blue Cross said its members will soon have a more convenient way to see a doctor for non-emergency needs when their own doctor is not readily available.

By accessing the new LiveHealth Online service, at livehealthonline.com, via computer, Anthem said that members can choose a doctor and address their health issues live via two-way video.

According to a release, the new online care service, LiveHealth Online, will launch in the first quarter of 2013 initially to small and large-group fully-insured customers and self-funded national employers. Doctors will offer members live consultations from 7 a.m. to 11 p.m. daily, including holidays.


"The LiveHealth Online care solution offers a secure means of reaching board-certified primary care doctors on demand, especially when consumers find it inconvenient to leave work or home and go to a doctor's office," said Pam Kehaly, president of Anthem Blue Cross. "Our members and employer groups are telling us now, more than ever, that they need access, convenience and affordability in health care. LiveHealth Online is one of several ways we are able to respond to and meet their needs." The Company said online care, for non-urgent medical conditions, is more convenient, accessible and affordable than a visit to the emergency room or an urgent care clinic. Members can initiate online encounters from their home or workplace at any time, via live audio/video and secure chat through a computer. Patients use online care typically to communicate with a doctor about colds, aches, sore throats, allergies, infections as well as wellness and nutrition advice. A complete record of each encounter is created, and with the patient's permission, can be forwarded to their primary care doctor -- supporting continuity of care and collaboration among providers.

"LiveHealth Online represents a true shift in healthcare delivery by using technology to make healthcare easier and more consumer friendly," said Dr. Roy Schoenberg, president and CEO of American Well, which provides the technology powering LiveHealth Online, "At this critical juncture in our nation's healthcare transformation, Anthem is taking a lead in improving access to care and bringing a better healthcare experience to its members." LHO is offered through UniCare and powered by American Well, which are separate companies.

Anthem Blue Cross is the trade name of Blue Cross of California. Anthem Blue Cross and Anthem Blue Cross Life and Health Insurance Company are independent licensees of the Blue Cross Association.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

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